While this did not place Humble Bundle directly under the operation of IGN, the acquisition caused some controversy, being seen by some as having the potential to create a conflict of interest. was acquired by Ziff Davis, LLC, via video game news and criticism website IGN. has published a number of titles via Humble Games. As well, Humble has since expanded to include a standard digital storefront, as well as a monthly-subscription bundle known as "Humble Choice", offering subscribers a selection of games for a monthly fee, with a portion of sales for both also being given to charity. However, bundles have since expanded in scope, even offering books, music, and comics, and typically offer games via redeemable Steam key (or other applicable storefront redemption system), rather than direct download. Initial bundles were entirely focused around independent games, and were offered as DRM-free direct downloads. Proceeds from each bundle are then split between the games' developers, Humble Bundle themselves, and charities determined per-bundle. Begun in 2010 by Wolfire Games and later operated by Humble Bundle Inc., Humble Bundles are package deals offering video games on a pay-what-you-want price model, with additional games being offered for paying more than a certain amount.
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